Brands

NIKE – The World’s #1 Sports Brand

What is NIKE?

NIKE is the leading global sports brand, founded in 1964 in Oregon, USA, by Phil Knight and Bill Bowerman. With its iconic “Swoosh” logo and the slogan “Just Do It,” NIKE has become a symbol of athletic performance, innovation, and motivation to push beyond limits.

History and Leadership

Originally starting as Blue Ribbon Sports, the company evolved into the world’s largest sports brand with over $48 billion in annual revenue. NIKE leads the industry in sports footwear, apparel, and equipment, setting global standards for more than 60 years.

NIKE Product Range

Sports Shoes

• Running: Air Max series, React, ZoomX, Pegasus
• Basketball: Air Jordan, LeBron James, Kyrie Irving collections
• Football: Mercurial, Phantom, Tiempo series
• Lifestyle: Air Force 1, Dunk, Blazer models
• Training: Metcon, Free training series

Sports Apparel

• Dri-FIT moisture-wicking technology
• Tech Fleece jackets and pants
• Pro Combat compression wear
• Nike Sportswear (NSW) casual line
• Sports bras and leggings

Accessories

• Sports bags and backpacks
• Balls for basketball, football, tennis
• Nike Apple Watch editions
• Caps, gloves, visors
• Socks and sports underwear

Revolutionary NIKE Technologies

NIKE invests over $1 billion annually in research and development, creating pioneering innovations:

Air Technologies

• Air Max – visible air cushioning for impact protection
• Zoom Air – responsive cushioning
• Air Jordan – legendary basketball technology

Modern Innovations

• React foam – lightweight and durable midsole
• ZoomX – NIKE’s most energy-returning foam
• Flyknit – seamless knitted uppers
• Dri-FIT – advanced moisture management

Star Partnerships and Athletes

Legendary Athletes

• Michael Jordan – Air Jordan empire worth over $6B
• LeBron James – lifetime $1B contract
• Serena Williams – tennis icon
• Cristiano Ronaldo – football superstar
• Tiger Woods – golf legend

Teams and Leagues

• NBA – official uniform provider
• NFL – official outfitter
• Football clubs: PSG, Barcelona, Chelsea
• National teams: Brazil, France, England

Sustainability and Responsibility

NIKE leads in environmental initiatives:

• Move to Zero – carbon neutrality goal by 2030
• 75% recycled materials in products
• Nike Grind – recycling old shoes into new materials
• Community Impact programs supporting youth sports

Why Choose NIKE?

• ✔ World’s #1 sports brand
• ✔ Proven innovation for 60+ years
• ✔ Iconic style and design
• ✔ Professional-grade quality
• ✔ Wide product range
• ✔ Global availability and support

NIKE in Bulgaria

In Bulgaria, NIKE is available through:

• Nike Stores in major shopping malls
• Partner stores across all large malls
• Sports retailers like Sportisimo and others
• Authorized dealers in major cities

At maximatrade.com, we also offer selected NIKE products.

NIKE vs Competitors

Future of NIKE

NIKE continues to revolutionize sports through:

• Artificial intelligence in design
• Personalized products via Nike By You
• Virtual reality training experiences
• Sustainable plant-based materials
• Direct digital consumer engagement

NIKE remains a global symbol of excellence, innovation, and style, inspiring millions worldwide with its motto: “Just Do It.”

TIP TOP – Brand of “Popov i Sin” Ltd.

What is TIP TOP?

TIP TOP is a trademark owned by “Popov i Sin” Ltd., a well-established importer and wholesaler/retailer of stationery and school supplies. The company has been successfully operating on the Bulgarian market since 1995.

Company Profile

With decades of experience, “Popov i Sin” Ltd. serves thousands of customers across Bulgaria, including:

• Retail stores and bookstores
• Schools and educational institutions
• Kindergartens
• Sports clubs
• Online retailers

Product Focus

TIP TOP specializes in a wide range of products such as:

• Stationery supplies
• School and student materials
• Office products
• Educational accessories
• Everyday learning and creative supplies

Market Position

TIP TOP is recognized as a reliable brand for affordable and practical school and office goods, combining consistent quality with wide availability across the country.

Presence in Bulgaria

The brand is distributed nationwide through:

• Wholesale networks
• Retail partners
• Educational supply channels
• Online and e-commerce stores

TIP TOP is a trusted name in the Bulgarian stationery sector, known for its long-standing presence, broad product range, and strong distribution network since 1995.